KOHS, MADD And Brown-Forman Team Up For Road Safety

The holiday season isn’t over yet and neither is the “Drive Sober or Get Pulled Over” campaign. The Kentucky Office of Highway Safety, Mothers Against Drunk Driving and Brown-Forman have spearheaded the campaign aimed to keep drunk drivers from getting on the road. The campaign encourages Kentucky drivers to drive sober and make the holiday season a safe one.

Related: Getting A Ride Home After Drinking Can Save Lives

Brown-Forman joins campaign to reduce drunk drivers
For the first time, Brown-Forman partnered with four different safe ride companies namely CityScoot, Taxi 7, Yellow Cab and Uber to provide $15 discounts using the code SAFERIDEKY to consumers, effective December 17,2015 through January 3, 2016. For more information, click here. Phil Lynch, of Brown-Forman, said that the company wants people to have a great time over the holiday season but not drive drunk or impaired.

Statistics

  • In 2015, more than 1,000 crashes involving drugs and alcohol happened in Louisville. Out of those, there were 17 fatalities.
  • In 2014, more than 1,056 crashes involving alcohol and/or drugs occurred in Louisville. Out of those, 557 were injured and 17 were killed. One hundred five of those occurred in December alone.
  • Statewide, more than 10,322 people are killed by drunk drivers every year.
  • According to the National Highway Traffic Safety Administration (NHTSA), the “Drive Sober or Get Pulled Over” campaign reduces impaired-driving fatalities by as much as 20%!

Drive sober
While the holiday season is a time of parties and festivities, drunk driving-related injuries and fatalities increase during this time of the year. If you are celebrating at an event with alcohol, always remember to drink moderately and to not drive. You should also designate a sober driver or call a taxi. This way, you can get home safely.

Related: Kentucky Police Awarded For Efforts Against Impaired Driving

As a Kentucky Personal Injury Attorney, I would like to commend our law enforcement agencies and other organizations for being part of the “Drive Sober or Get Pulled Over” campaign. I’d also like to encourage all Kentucky drivers to participate in this campaign to make our roads safer, not just for the holiday season, but year-round. If you see someone you know who is about to drive after drinking, I suggest that you call a taxi for them or better yet, take their car keys and drive them home. Don’t drink and drive, and enjoy the new year!

Michael Schafer
The Personal Injury Attorney for Louisville and Kentucky
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